analogxdigital

Privacy Policy

Controller

Responsible for data processing on this website:

Theodor Viereck
Hechingerstr. 126
70567 Stuttgart, Germany
Phone: +49 157 89733941
Email: [email protected]


General Information on Data Processing

We take the protection of your personal data very seriously. Your data is processed confidentially and in accordance with the applicable data protection laws and this privacy policy.

Purposes of Processing

  • Operation and security of the website

  • Communication via the contact form

  • Analysis of website usage (only with consent)

Legal Basis

Processing takes place in accordance with:

  • Art. 6(1)(b) GDPR – performance of a contract or pre-contractual measures

  • Art. 6(1)(f) GDPR – legitimate interest in the secure and efficient operation of the website

  • Art. 6(1)(a) GDPR – consent (for analytics cookies)


Collection and Storage of Personal Data

a) When Visiting the Website

When you access our website, your browser automatically sends the following data to our server:

  • IP address

  • Date and time of access

  • Browser type and version

  • Operating system

  • Referrer URL

This data is technically necessary to display the website and to ensure stability and security.
Legal basis: Art. 6(1)(f) GDPR.

b) Contact Form

If you contact us via the contact form, we process the data you provide (name, email address, message) to respond to your inquiry.
Emails are transmitted securely via our hosting provider using SMTP encryption.
Legal basis: Art. 6(1)(b) GDPR.


Cookies and Consent Management

Our website uses cookies. Cookies are small text files stored on your device.
Essential cookies are necessary for the website to function and are always active.
Analytics cookies and other optional tools are only loaded after your consent.

Consent is managed through Cookiebot. You can change or withdraw your consent at any time via the cookie settings on this website.

Legal basis: Art. 6(1)(a) GDPR (consent).


Analytics and Tracking

Google Analytics (via Google Tag Manager, Consent Mode)

We use Google Analytics, provided by Google LLC, for statistical analysis of website usage — only after you have given consent through the Cookiebot banner.
Collected data may include anonymized IP addresses and usage behavior.

Data processing is limited by Google’s Consent Mode, meaning that analytics cookies and tracking functions only activate after your consent.

Legal basis: Art. 6(1)(a) GDPR (consent).
For details, please refer to Google’s privacy policy.

Google Tag Manager

We use Google Tag Manager, a service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).

Google Tag Manager allows us to manage and deploy marketing and analytics tags on our website through a single interface. The Tag Manager itself does not collect personal data, but it enables the activation of other tags that may do so (e.g., Google Analytics, Google Ads).
Data processing only occurs after consent has been granted via our cookie banner.

Legal basis: Art. 6(1)(a) GDPR (consent).
For more information, please see Google’s privacy policy:
https://policies.google.com/privacy


Email Communication

Outgoing website emails (e.g., from the contact form or WordPress system messages) are sent securely via our mail servers using WP Mail SMTP.
This ensures encrypted delivery and prevents unauthorized access.
Legal basis: Art. 6(1)(f) GDPR (legitimate interest in secure communication).


Rights of Data Subjects

Under the GDPR, you have the following rights:

  • Right of access (Art. 15 GDPR)

  • Right to rectification (Art. 16 GDPR)

  • Right to erasure (Art. 17 GDPR)

  • Right to restriction of processing (Art. 18 GDPR)

  • Right to data portability (Art. 20 GDPR)

  • Right to object (Art. 21 GDPR)

To exercise these rights, please contact: [email protected]


Retention Period

We store personal data only as long as necessary for the stated purposes or as required by law.
Form submissions are deleted once your request has been processed, unless legal retention obligations apply.


Changes to This Privacy Policy

We reserve the right to update this privacy policy to reflect legal requirements or technical changes to our website.
The current version is always available on this page.